Chung Dam Art Gallery in Seoul, Korea
This launch event was for The Body Shop’s new product range, Body Focus. The venue was an art gallery, so I tried to keep the atmosphere of a gallery. For that, I displayed the products in a simply lit show case with a slide film projector. I placed products on the plastic frame on the wall in order to make it look like art in a gallery. Also I hung white cutting paper on the ceiling, to give it an event type look.
Upstairs visitors could get a massage, so I decorated the upstairs with natural grass on the floor to give visitors a more relaxed space. I also arranged stools for sitting and placed products on hanging shelves like a swing.