Feature and material

1,300mm X 700mm X 450mm
Acryl, Iso-pink, Lights, ABS, Wires, Model car 


Exhibited at Korean art and design center 2005 

Back in 2004, Hummer had been getting some recognition, but still it was not so popular with the public. The problems might with the marketing strategy. Being an off road vehicle, the Hummer couldn’t bring up a modern, urban image. Also Hummer was a highly expensive vehicle. Through this road show, I hoped that Hummer can prove to be a popular vehicle and at the same time be worthy and luxurious enough for consumers to pay its high price. 

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